I think you are right about that. I didn't care much for sports (other than skating and gymnastics) until I started noticing particular people. I love watching tennis - but only if it's Andre Agassi who is playing. Then I started watching the BUCS because of Gruden (the whole "Chuckie" thing, etc), and then because I was watching, I started liking different guys on the team, so I didn't miss a game. My husband always hated all kinds sports, but my son and I sit and watch the games, too.