One thing I like about Weight Watchers, is that there is no pressure for the quick weight loss. In fact it's encouraged to go slow as they reckon that quick loss, means quick gain afterward.
Mine has slowly built up over the years, so I'm all for the slow come off. It makes it easier knowing that it's not a competition each week on who loses the most or anything like that.
It's more like a tea party, or something. I don't find it cultish at all. (and you know how I am about cults!lol)
They do promote their products and have stuff laying about that you can buy, but since I usually don't have extra money on me, it's not very tempting.